Case study · Boston · 2024-2026
We Are ALX
Creative marketing to advance Latino prosperity
Fractional CMO support, organic content and team coaching that carried a new brand to members and grew the community.
Strategic partnership / Fractional CMO / Content and design / Team coaching
7,000
Email subscribers
~6,000
Instagram followers
200
Attendees at the sold-out Business Summit
300+
Attendees at ALX100
About the client
Founded in 2017, We Are ALX (formerly Amplify Latinx) is a nonpartisan institution expanding Latino economic mobility, strengthening leadership representation and producing research that informs policy, practice and investment.
The challenge
Introducing a new brand to members and rolling it out across every marketing channel, while keeping an authentic, trusted voice.
What we did
A custom campaign spanning organic content, creative design, online community collaboration and strategic team management, with twice-monthly coaching and an AI training and AI search optimization campaign.
How it came together
- 01
Newsletter system
A flexible template with masthead, section banners and branded content, so the team can publish without agency help every time.
- 02
Bilingual AI workshop
Design and marketing for a workshop helping small business owners use AI to market and grow.
- 03
Business Summit 2024
Custom designs, content and video for a small business pitch event at WBUR CitySpace.
- 04
Email and social growth
Set up email marketing and new Instagram design and content.
The work
The impact
We Are ALX introduced its new brand with confidence, expanded its reach and left the team better equipped to run its own marketing.
Want results like these?
Tell us what you're working on, or get a free CAMI OS Scorecard with scores and three quick wins.