Case study · Puerto Rico · 2023
acomer puerto rico
Food security and community development social marketing
A social marketing campaign that rallied activists and donors from Puerto Rico to Washington, D.C. in the fight against food insecurity.
Campaign strategy / Social media / Branding and design / Communications coaching
120+
Community groups activated in the network
500
Volunteers mobilized
160K+
Meals distributed by acomer since 2020
3M lbs
Food moved across Puerto Rico
About the client
acomer puerto rico is a grassroots nonprofit founded in 2020. It fights food insecurity through meal and grocery distribution, policy advocacy and multigenerational community gardens, working with more than 120 community groups and 500 volunteers.
The challenge
About 43% of Puerto Ricans receive food benefits through NAP, which replaced SNAP on the island, and one in three adults experience food insecurity. The monthly NAP benefit for one person is $189, compared with $291 under SNAP. Community groups like acomer are left to fill the gap, and their outreach was spread across isolated, disconnected posts.
What we did
CAMI built a social marketing strategy, a brand guide and a social media toolkit, then led several high-impact fundraising and advocacy campaigns. Twice-monthly coaching gave the acomer team the skills and templates to keep producing on-brand material on their own.
How it came together
- 01
Brand guide and social toolkit
A new brand guide, custom booklet and social toolkit covering typography, color and post formats, so anyone on the team can publish material that reads as acomer.
- 02
Campaign and print media strategy
Social and print strategy behind major policy initiatives, from concept and copy to the published asset.
- 03
Events and advocacy
The driving force behind the Capitol Hill Fly-In, including testimony before the U.S. Agriculture Committee, so Puerto Rican leaders could make the case for SNAP inclusion directly to Congress.
- 04
Fundraising campaigns
Puerto Rico con Amor mobilized donors to fund food distributions across the island, and the Pavotón drive delivered Thanksgiving meals to families in need.
- 05
Twice-monthly coaching
Strategic coaching and design templates that let the team produce its own brand-consistent content.
"Puerto Rico is recovering from historic climate disasters, including hurricanes and record drought. With every year, access to nutritious food gets harder. CAMI Studio helped acomer address this crisis by creating a social marketing campaign that successfully engaged activists and donors from Puerto Rico to Washington, D.C. in the fight against food insecurity."
José Frau Canabal, former Director of Operations, acomer puerto rico
The work
The impact
acomer's digital presence came together under one brand, advocates rallied around food security, and the team now runs its own outreach with confidence.
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