Case study · Massachusetts
Caraballo Professional Development
Serving diverse communities across Massachusetts by cultivating business knowledge
A refreshed brand and website that present five program tracks clearly to businesses, employees and state agencies.
Strategic marketing consulting / Brand optimization / Content and design / Digital positioning
5
Program tracks with one clear path
2
Languages across every touchpoint
2013
Year the organization was founded
About the client
Founded in 2013 by CPA Franklin Caraballo, Caraballo Professional Development designs bilingual English and Spanish training workshops, business education programs and labor competency initiatives for minority-owned businesses, nonprofits and government offices.
The challenge
The organization ran a growing roster of programs for diverse Massachusetts organizations but had few branding or professional assets to represent it online.
What we did
CAMI refreshed the visual identity, redesigned the website and produced ready-to-share branded graphics the Caraballo team can keep using across channels.
How it came together
- 01
Complete brand identity
New logo and wordmark, email signature, brand guidelines and a brand training presentation for a consistent look everywhere.
- 02
Website redesign
Homepage layout, topline messaging, About and program directory, so visitors find the right program quickly.
- 03
Program content
Overview, onboarding, training programs, labor competency, workshops and advisory pages built on one clear design.
- 04
Caraballo Accounting
A related project for Caraballo CPA: icon, wordmark and a business card system built for bilingual-first positioning.
The work
The impact
Caraballo now shows its full curriculum, from HR to financial compliance and labor competency, with one cohesive story that attracts new clients and supports long-term growth.
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